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Welcome to the PTSEO by E-rehab, LLC
On this website we are going to explain:
Jump to: Top of Page How the search engines can generate more business for you.We should start off by stating this most important premise. The objective of search marketing is to drive more people to your website, period. The more traffic your website experiences, the more likely you are to generate new business. Consider these facts:
In summary, a large percentage of people suffer from musculoskeletal related pain. Millions are going online looking for answers to these health problems. They start with search engines to find the answers, so you need to be positioned (on the search engines) to drive them to your website where they can learn how you will solve their problems. Jump to: Top of Page Case studies of how the search engines work for you.This begs the question, "do private practices really get more business with search engine marketing?" The answer is YES! Now, the results may vary from community to community, but if your practice is in a metro or suburban area, where up to 70 percent of the community is online, the chances are that people will search for you way before they open the yellowbooks. We have numerous examples of private practices generating new business with search engine advertising. Here is what some of our clients are saying:
"My return on investment is 10x that of my yellowbook ads," says Rodger Henning, PT of Henning and Cole Physical Therapy. Bottom line, if you are not listed with the search engines and coming up at the top of the page, you are probably losing business.Jump to: Top of Page The difference between Natural, Pay-per-click Ads, and Local Listings.
The Natural ListingsSEO or search engine optimization is the process of improving the volume and quality of traffic to your web site from search engines via "natural" or "organic" search results (see above for the natural listings). SEO is a global competition. You are competing against every other website in cyberspace. For this reason it can be very challenging to get your website to rank at or near the top of the page for certain search terms. Pay-per-click AdsPay-per-click ads are the ads you see in the right-hand column of the search results page (see above). You the advertiser, bid on "keywords" that you believe your target market (people they think would be interested in their offer) would type in the search bar when they are looking for your type of rehabilitation service. When someone clicks on your ad, you pay Google or Yahoo! (the two top Pay-per-click search engines) the given bid amount. The pay-per-click fee can range from 10 cents to 10 dollars or more. For rehabilitation related terms the prices are typically twenty-five cents to a dollar per click. Local ListingsThe local listings are the listings that appear at the top left of a search results page. They only appear when someone does a search with geographic search phrases. Our example above, where the search phrase is "physical therapy encinitas ca" is a good example. Jump to: Top of Page Why you should SEO your website.The reason you want to search engine optimize your website is so that you will come up at or near the top of the search engine results page when someone searches for your practice or search phrases that pertain to your practice.
Jump to: Top of Page Why you should use Pay-per-Click AdsThere are five main advantages to using the Pay-per-click advertising opportunity.
Jump to: Top of Page Why you should leverage proper Local ListingsThere are three main reasons why you want to show up in the local listings.
Jump to: Top of Page Why should I choose E-rehab for my search marketing?As with our websites and marketing services, there are five great reasons why you should choose E-rehab for your search marketing needs.
Jump to: Top of Page What do I get for the price?For the SEO component, you will receive the following:
For the Pay-per-click component, you will receive the following:
For the Local Listing Component
Jump to: Top of Page How long does it take for my ads to show up?Pay-per-click ads will show up within the 30 days of the receipt of your setup fee. Local listings will be added/updated within 30 days of the receipt of your setup fee. Natural listing could take anywhere from 6 to 12 weeks to show up. Jump to: Top of Page What will my ads say?What your ad will say in the natural listing usually comes from the first paragraph of your home page text or meta data tag content. For the sponsored ads, one set will include your practice in the case of people searching for your practice by name, and the other will state that you are a PT provider with a geography tag. Jump to: Top of Page What will you be doing to my website?All kinds of changes many of which will be behind the scenes in the code. We will also be adding text to your website that will help your website rank higher in the search engines. Jump to: Top of Page How much does your search marketing service cost?Our complete search marketing solution costs our existing customers $299 setup fee and $99/month. Jump to: Top of Page Why is there a monthly fee?Our complete search marketing solution costs our existing customers $299 setup fee and $99/month. Jump to: Top of Page Can I have the SEO without the sponsored ads?Yes. The cost is $220 and $49/month. Jump to: Top of Page Can I have the sponsored ads without the SEO?Yes. The cost is $79 and $79/month plus PPC costs Jump to: Top of Page What if I just want the local ads?This you can do on your own. Ask us for the links. Jump to: Top of Page Are there any contracts?There are no contracts but we highly recommend that you use this service for at least 9 months to get your site listed, improve the rankings, and also get a better measure of the results you will obtain from this advertising effort. Anything less is likely to be a waste of money. Jump to: Top of Page Do I have to pay any additional fees?In addition to our fees, you will have to pay Google and Yahoo the pay-per-click fees. We recommend that you set a budget of $50/month for each. Jump to: Top of Page VocabularySearch Engine Marketing - this describes the process of utilizing a variety of search engine functions to drive traffic to your website. The most important search engine functions that will accomplish the goal of driving traffic to your website are SEO, Pay-per-Click, and Local Listings. SEO or Search Engine Optimization - SEO is the process of improving the volume and quality of traffic to a web site from search engines via "natural" or "organic" search results. Pay-per-Click - Advertisers bid on "keywords" that they believe their target market (people they think would be interested in their offer) would type in the search bar when they are looking for their type of product or service. For example, if an advertiser sells red widgets, he/she would bid on the keyword "red widgets", hoping a user would type those words in the search bar, see their ad, click on it and buy. These ads are called "sponsored links" or "sponsored ads" and appear next to and sometimes above the natural or organic results on the page. The advertiser pays only when the user clicks on the ad. Local Listings - local search is a query that uses a special type of search engine. The query includes not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. These sites are primarily supported by advertising, but some accept payments from retail merchants and others wishing to be listed. Search Engine - is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web. There are three major search engine companies that dominate the market - Google, Yahoo!, and Microsoft's Live.com. Search Phrase - search phrases are the combinations of words (sometimes called keywords) of interest that a search engine user types into the search field on a search engine website like Google or Yahoo!. Keyword - a keyword is one of the words used to find matching web pages. It was popularized during the early days of search engine development, as it was not possible to ask natural language questions and find the desired sites. Searches gave the best results if only a few keywords were chosen and searched for. These "keywords" captured the essence of the topic in question and were likely to be present on all sites listed by the search engine. Jump to: Top of Page |
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